CJC-5015BR - Crisis Communications in Law Enforcement

Course Description

This course provides law enforcement executives, supervisors, and public information officers with strategies to effectively manage both external and internal communications following critical events.

The two-day professional development course instructs attendees how to strategically communicate following officer involved shooting incidents, in-custody death cases, and events that will likely generate negative media coverage and impact community trust.

Course participants are provided proven strategies and techniques that will enable them to communicate confidently, consistently, and more effectively. 

The course provides:

• Best practices to strategically manage communications following critical incidents.
• Strategic techniques to formulate messaging intended to mitigate negative public perception and exposure following critical incidents.
• Foundations of an effective crisis response including decision criteria and levers of trust.
• Participants will learn the core principles of effective crisis response.
• The course addresses the drivers of trust in the context of fulfilling community and media expectations.
• Participants will learn how to quickly prevent reputational harm with the core expectation that the organization cares.
• Outlining roles, responsibilities, and processes following a critical incident.
• Includes extensive on-camera, scenario-based interviews, and press conferences to ensure participants are provided critical on-camera-coaching and development.
• Examines challenges law enforcement leaders encounter in the areas of crisis management and how those challenges influence community perception and support.
• Group exercises, assessments, and discussion will be conducted to ensure participants grasp of the development material.