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Course Description

Motorsports Marketing provides instruction on principles and problems of marketing goods and services especially related to the motorsports industry. Topics include promotion, placement, and pricing strategies for motorsports products and services; importance/significance of media on product image; and the human relations element in marketing. Upon completion, students should be able to develop a marketing and media plan for a motorsports product or service.

Required Textbook: Motorsports Marketing and
Sponsorships: How to Raise Money to Race and Give
Sponsors What They Really Want, by Alex Striler
ISBN-10: 0982879644

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